Business strategy during the post-pandemic period as development of the local economy

Abstract

The abstract should have a single paragraph that does not exceed 250 words. It should follow the IMRYD format. It is a summary of the most important elements of your article, stating the justification and object of the research, the methodology used, the main results and the most outstanding conclusions. It will also be necessary to include between 5 and 8 keywords that define the topic covered This work aims to analyze the strategies used by the manager in his business during the post-pandemic moment. As a theoretical framework, the study goes on to discuss entrepreneurship and public policy management. In the methodology, 50 businessmen were interviewed, using a non-probabilistic convenience sample. The results achieved indicate, on an agree/disagree scale, validated with Cronbach's alpha at 0.712, that 39% agree that the city has gained more strength with local entrepreneurship; 30% started resorting to consultants; 28% agree that being an entrepreneur has become their main income; and 27% mention that the public policies of the municipality helped in new undertakings. On the other hand, 23% point out that, due to some implications during the pandemic, the company had to make some layoffs; 18% mentioned that the company almost closed down; and only 9% agreed that there was an incentive on the part of the public manager to exempt taxes.