Analysis of the tourist offer for community tourism: Opportunities and challenges in San José de Gracia, San Pedro Totolapam, Oaxaca

Abstract

This document presents the findings of the study entitled “Diagnosis of Tourism Potential in San José de Gracia, Oaxaca”, conducted by the Universidad de la Sierra Juárez. The study documented the elements for a potential tourism offering. It describes, characterizes, classifies, and analyzes the collected data with the purpose of serving as a basis for recognizing the community's tourism potential. Consequently, this work aims to support pertinent decision-making by the community. This exercise addresses key elements such as: a) infrastructure, including signage, connectivity, accessibility, and basic services; b) facilities, with a determination of the accommodation capacity and food and beverage establishments; and c) cultural and natural resources with tourism potential. The research is exploratory and descriptive in scope, utilizing a qualitative approach. This involved collecting information from secondary sources, including available databases and documents, as well as conducting fieldwork in the community and interviews with its members. The study identified natural and cultural resources with significant potential to generate memorable tourist experiences. However, opportunities for improvement were found in the infrastructure. While these improvements are necessary to promote tourism, it is crucial to emphasize that they must first be implemented to meet the needs of the community's residents."