Strategic actions for the development of agroecological tourism in Santiago de Cuba

Abstract

Today’s tourism is characterized by a search for authenticity and sustainability. Visitors show interest in healthy gastronomy and look for foods that have a history, reflect a cultural identity and have a positive impact on health and the environment. This research is developed to propose some strategic actions that allow the development of agroecological tourism in Santiago de Cuba. In it, a previous step was developed related to the conceptual theoretical study and the description of the elements linked to agroecological tourism. Subsequently, two steps were developed in which a mixed methodology was used, taking into account a materialist dialectical analysis such as: the interview, content analysis, benchmarking tools, FODA analysis and others. The above, allowed us to present a local diagnosis related to agroecological farms and suggest some essential aspects that those who are inserted in tourist activity must possess. In addition, it can mean the presentation of strengths and opportunities, as well as eight strategic actions than linked can favor the development of agroecological tourism in Santiago de Cuba’s destination.