Business diagnosis of the Charly Events Center and its contribution to the local economic development of San Cristóbal, Ecatepec, State of Mexico

Abstract

Today's market is highly competitive, so companies seek to stand out from their competitors to become leaders in their sector. To achieve this, it is essential that organizations constantly adapt to market changes and trends to offer products and services that meet the needs of their customers. In this sense, Centro de Eventos Charly has maintained a solid position in the Ecatepec market for 37 years. However, the lack of clear policies, objectives and goals has led to a stagnation that makes it difficult to measure its progress in the coming years. The problems faced by the organization are lack of online presence and low visibility in social networks to promote their services and attract new customers, limitations in infrastructure, constant turnover of workers due to lack of knowledge and budget in the area of human resources both in the recruitment and selection of personnel and the lack of evaluation, training and development of employees. In this context, a diagnosis was made to identify the necessary areas of improvement that will allow the business to continue and continue to promote the economic development of the municipality.  With the above, the objective was to develop an improvement plan through different methodologies for the positioning of the family business Centro de Eventos Charly. We worked with the theory based on the resources and capabilities of the companies, with a qualitative approach and under the descriptive method.