Perspective of consumers from villa Corzo, Chiapas, Mexico about the Mercado Libre Marketplace

Abstract

The use of business technology currently has become a set of tools that are increasing day by day, because the managers or owners of the companies have managed to assume greater control and better management of information, based on this, make the best decisions at the right times; In this way, obtain a competitive advantage in relation to your competitors. For this reason, electronic commerce has emerged as a new strategy that companies are using to bring more customers; In the same way, the Marketplace has become popular in commercial activities, since in this place, the various companies exhibit their products to be purchased by users; Within these Online Shopping Centers, Mercado Libre is currently the most important e-commerce company in its branch in Latin America and ninth worldwide, below Amazon, Wal-Mart, among others. (Free Market, s.f.) Due to the above, the purpose of this research is to examine the perspective of Mercado Libre consumers in the residents of Villa Corzo, Chiapas, Mexico, with the aim of identifying the advantages and disadvantages they have experienced. Therefore, the study was carried out under a descriptive trend, where the selected sample was 150 users of this site, in which observation, interview and survey were used, obtaining significant information on the use of this Marketplace.