Comparative analysis of Buen Fin vs Hot Sale in municipalities of the Frailesca region

Abstract

In a constantly evolving world, where technology progresses rapidly and information is increasingly abundant and available immediately; Consumers have experienced a transformation, because they have become more rigorous and demanding when purchasing the items they want. These modern consumers use digital tools more frequently every day to learn about products, offers and business promotions with such to obtain a profit on the purchase of merchandise. For all this, business owners have faced new challenges and difficulties so that the consumer can be captivated with the items they offer, for this, companies continually look for new promotion and offer strategies, with the aim of surpassing the competitors that are increasingly larger and sometimes of better quality. The objective of this document is to analyze the most important promotional events in Mexico such as the Buen Fin and the Hot Sale, in companies in the Frailesca region of the state of Chiapas, with the purpose of comparing which is more favorable for the suppliers of these two commercial programs of discounts and offers. For this study, it was carried out under a descriptive trend, where the sample chosen was 120 companies from the municipality of Villaflores, Villa Corzo, La Concordia and Ángel Albino Corzo, all of them from the Frailesca region, which for data collection were used interview, observation and survey.