Matlazinca Experiences:

Towards a Social and Solidarity Economy

Abstract

The objective of this research was to diagnose the organization Experiencias Matlatzincas for the redesign of its administrative and production processes, thus achieving competitiveness in the market through strategies that promote the development and participation of the organization's partners. In the dynamic tourism industry, standing out and enduring requires not only understanding emerging trends, but also embracing innovation and sustainability. In this context, “Experiencias Matlatzincas” presents itself as a cooperative committed to excellence and sustainable development. The cooperative's unique value proposition is elevated through continuous differentiation strategies. Its deep connection to the local community not only preserves cultural authenticity, but also generates a positive impact on the natural environment and community empowerment. This approach acts as a key differentiator in a market saturated with conventional tourism experiences. To carry out the organizational diagnosis within “Experiencia Matlatzincas”, a JICA SME questionnaire was applied to measure the degree of compliance of the business, to establish requirements with which the consultant should work in the development of a business plan, procedures, organizational and quality manual, according to the needs identified in the organization, for the theoretical support we worked with the theory of social and solidarity economy. Some of the proposals identified are to be allies of strategic diversification as a means to strengthen their position in the tourism market. From thematic experiences and educational programs to strategic alliances, they seek to attract a broader market and consolidate ties between the local community and visitors. This strategy not only increases tourism inflow, but also contributes significantly to sustainable development and local community empowerment.