Diseño y Gestión de Experiencias
DOI:
https://doi.org/10.51896/turydes.v17i36.460Palabras clave:
Diseño de experiencias, Gestión de Experiencias, El pensamiento de diseño, Desarrollo de producto, Industria de la hospitalidadResumen
El siguiente trabajo revisa la literatura y estudios de casos sobre la construcción de experiencias inolvidables en la búsqueda de una ventaja competitiva en la industria de la hotelería, el ocio y el entretenimiento. Metodológicamente se realiza un análisis de la bibliografía existente, contextualizándola con observaciones realizadas en campo. Inicialmente, el objetivo es identificar en la literatura existente buenas prácticas de gestión de experiencias y los elementos que construyen la experiencia perfecta. En segundo lugar, se realizan estudios de caso con el fin de descubrir si esta literatura se ha aplicado y con qué resultados. Los resultados encontrados muestran que muchas empresas siguen ignorando la importancia del diseño y gestión de experiencias, a pesar de que existen casos de éxito.
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Derechos de autor 2024 Paula de Melo Rodrigues, Dennis Hanson Costa
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