Study of the level of effective communication in a public university institution in the Northwest of Mexico

Abstract

Effective management of internal communication is crucial in organizational strategies. Universities, as pillars of social development, are increasingly focused on improving their internal processes. This study aims to analyze the internal communication among administrative staff at a public university in Northwestern Mexico, using the productive communication approach. The study adopts a descriptive and cross-sectional approach, employing quantitative methodology through the in-person administration of a questionnaire composed of 30 items from the Productive Communication Inventory. This inventory, with a Cronbach's Alpha coefficient of .847, assesses levels of linear, dynamic, and productive communication according to Abraham Nosnik's theory. The findings indicate that participants predominantly exhibit dynamic communication, characterized by the ability to interact with others, empathy, and a bidirectional feedback process. The results suggest that within the university's communication environment, there is adequate availability of information and technology to complete tasks, as well as effective coordination of individual, team, and departmental efforts aligned with organizational objectives.