Constructivist perspective on strategic planning of project-based innovation for a beverage company

Abstract

The strategic innovation planning process plays a decisive role in companies, since it lays the essential foundations to successfully develop the necessary activities of the organization. In previous studies, insufficiencies in this process could be detected in the Granma Beverages and Soft Drinks Company. This article exposes the design and application of a procedure for the strategic planning of innovation by projects in a Cuban company, from a constructivist perspective. To achieve this goal, empirical and theoretical methods were applied, with respect to the theoretical ones, the following were applied: analysis, synthesis, functional structural systemic, inductive-deductive. The empirical methods were applied in the Manzanillo Granma Beverage Base Business Unit, among others the review of official documents, observation and conversational interviews. The procedure conceives a set of characteristics that allow us to affirm its relevance at the present time and demonstrated its feasibility by facilitating the project planning process, since in the selected organization it was executed without complications, in accordance with current legislation, in accordance with the technological demands, innovative potential and the general strategy of the Company.