La ventaja de la atención: cómo las empresas de Internet se aprovechan del consumidor desinformado
DOI:
https://doi.org/10.51896/easc.v3i1.878Palabras clave:
Empresas de medios de comunicación, medios sociales, privacidad digital, intermediación de datos, atención, datos, internetResumen
Este artículo presenta un análisis del papel del/a consumidor/a en una internet social. Repasa las prácticas de privacidad y recopilación de datos, las empresas modernas de medios de comunicación, la publicidad digital, y las repercusiones a las que se enfrentan los/as consumidores/as y usuarios/as en el actual panorama digital. Explica el panorama de la intermediación de datos y el papel que desempeñan las empresas tecnológicas modernas en la economía digital. Este análisis establece conexiones entre lo informados que están los/as consumidores/as y cómo se comportan en línea, argumentando que las empresas que poseen diversos medios se benefician de los/as consumidores/as desinformados/as. El documento proporciona el contexto crítico de las grandes empresas de internet con ánimo de lucro, dentro de un ecosistema en el que opera la mayoría de la población mundial. Esta comprensión sienta las bases de la investigación relacionada con las economías digitales y la participación en los medios de comunicación en línea, y puede brindar a los/as usuarios/as la oportunidad de tomar decisiones más informadas a nivel individual y político.
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