A vantagem da atenção: como as empresas da Internet se aproveitam do consumidor desinformado
DOI:
https://doi.org/10.51896/easc.v3i1.878Palavras-chave:
Empresas de comunicação social, redes sociais, privacidade digital, intermediação de dados, atenção, dados, internetResumo
Este artigo apresenta uma análise do papel do consumidor numa Internet social. Passa em revista as práticas de privacidade e de recolha de dados, as empresas modernas de comunicação social, a publicidade digital e as implicações que os consumidores e os utilizadores enfrentam no atual panorama digital. Explica o panorama da intermediação de dados e o papel das empresas tecnológicas modernas na economia digital. Esta análise estabelece ligações entre o grau de informação dos consumidores e o seu comportamento em linha, argumentando que as empresas proprietárias de meios de comunicação social beneficiam de consumidores desinformados. O documento fornece um contexto crítico para as grandes empresas de Internet com fins lucrativos num ecossistema em que opera a maioria da população mundial. Esta compreensão lança as bases para a investigação relacionada com as economias digitais e a participação nos meios de comunicação social em linha, e pode dar aos utilizadores a oportunidade de tomarem decisões individuais e políticas mais informadas.
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