Marketing as a social education tool

Abstract

This paper aims to explore, describe and identify the components and preponderant elements of the relationship between social education and marketing, focusing on the interaction and effects of marketing as a social education tool and on its ability to transmit, modify and create values ​​from the individual sphere to build social attributes; this through the study and examination of associated theories and practices. The analysis, study and exploration of the components that build social reality from the integrating perspective of its values, as well as the influence and capacity of marketing to educate, transmit, modify and create individual values, which permeate social behavior; They constitute the fundamental axis on which it is sought to understand the reality of marketing as a tool for social education, as well as its capacity for social influence and the search for possible elements and processes that determine success in its educational function. Through grounded theoretical-based research, it seeks to understand and interpret the interactions and effects of marketing on social behavior from the perspective of its capacity as a social education tool; to propose a deeper exploration that manages to discover all the possible interactions of the elements associated with social education in its relationship with marketing. The relevance of this research lies in the search for a comprehensive understanding of the ability of marketing as a tool for social education, the processes, associated elements and possible related effects.