Sustainable entrepreneurship in plastic transformation:
Strategies to boost innovation and competitiveness in Cuba
DOI:
https://doi.org/10.51896/rilcods.v7i73.1032Keywords:
Entrepreneurship, sustainability, plastic transformation, entrepreneurial culture, strategic managementAbstract
Entrepreneurship in the plastics processing sector in Cuba faces challenges related to sustainability, resource scarcity, and the lack of a strong business culture. This sector, crucial to the national industry, is marked by the need to innovate and seek efficient solutions to environmental problems such as plastic pollution. In the context of Cuba's new economic model, the development of sustainable entrepreneurship presents an opportunity to diversify the economy, improve competitiveness, and generate social and environmental value, but there are deficiencies in the strategic management of entrepreneurship related to the integration of sustainable practices. The challenge of this research lies in the lack of a consolidated entrepreneurial culture and the insufficient management of strategic competencies within organizations in the sector, which limits their ability to adopt sustainable and efficient production models. Despite the sector's potential, the adoption of innovative and sustainable practices in plastics processing is still incipient. The objective of this work is to develop a procedure to promote sustainable entrepreneurship in the Cuban plastics industry. The goal is to provide tools to improve the competitiveness of small businesses in the sector by promoting the integration of sustainability into their production and operational processes. This approach will contribute to the creation of an entrepreneurial culture that responds to market needs and environmental challenges.
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